There are always unintended consequences that come with any new technology and the negative consequences of social media couldn’t be more pronounced than in the disastrous effects it is had on people’s job search. In the last six months, just in our organization we have had candidates who looked like they were getting job offers lose those job offers because of what the prospective employer found on social media. Now keep in mind these are mostly professional, degreed candidates with extensive experience, many of whom are earning well over six figures…
- The VP of HR with 20 years of experience has a link on his signature that takes the reader to his blog. He is a “conspiracy theorist” and blatantly writes about his theories about present and past government officials, i.e. Presidents of the United States, Secretaries of State, etc. He didn’t get hired.
- The sales manager with 15 years of a great track record whose signature, again, sent the reader to a blog claiming that unless you follow Jesus Christ you are going to burn in hell. He got eliminated.
- The candidates who were eliminated when their names were Googled who: Had mugshots… Numerous lawsuits… Had written a review of a prostitute (of course the candidate claimed it wasn’t him)… An article implicating them in a case of fraud (even though there were no legal charges)…at least three cases of “mistaken identity” i.e. different people with the same name as the candidate who had very, very questionable Google reports
- The candidates who were eliminated because of their LinkedIn profile who: was in sales and did not have a LinkedIn profile… Had no picture of themselves on their profile… Had an inappropriate picture of themselves… The LinkedIn profile did not agree with their resume… They only had 10 contacts… They were being considered for a position they claimed to have experience in on their resume, but not on their LinkedIn profile… Their profile highlighted them as a musician instead of a business professional… Their LinkedIn profile highlighted their numerous, nonprofit volunteer positions, causing the hiring authority to believe they wouldn’t focus on their work…
- The candidates who were eliminated because of what they had on Facebook:.. Pictures of their recent tattoos… Celebrations taking place in bars…Profanity…Provocative pictures… Reports on heavy metal band concerts… Inappropriate jokes…Race-related comments… Political comments… Religious comments… Alcohol/drug references… A post on a candidate’s wall: “Those of you who are ****( sexually graphic)*** my husband, I know who you are” (Please don’t tell me “Well, all you have to do is set your Facebook page to ‘private’.”Even the most elementary hacker knows how to work around that.)
- the candidate who texted: “grt interview, I prob got the job, but the guy was a jrk.” to one of his friends and it got back to the company and the interviewing authority.
Well, I could go on and on, but you get the picture. please remember that the kind of candidates we placed are degreed, highly experienced and highly successful. The average salary we deal with is $100,000 or more. These people that are getting eliminated aren’t young punks who are looking for hourly work. They are, on the surface, very professional.
We are now beginning to ask EVERY candidate, no matter how professional they appear, if they have done thorough research of their own on any and all social media that might contain their name or their likeness. There is now a cottage industry growing up around cleaning up an individual’s social media as well as researching all social media for companies considering candidates. Remember, there are more than 500 social media sites… And we stopped counting at 65.
The attitude, especially from millennials, but even older candidates, is paradoxical. On the one hand they use social media extensively… 88% of millennials get news from Facebook and they use an average of 3.7 social media networks daily. But when it comes to information about them, they claim that social media should not have anything to do with their professional life. They claim their social life and professional life should be separated and that potential employers should not judge hiring them or not based on what they find on social media. They often get downright pissed off when they get eliminated because of what social media reveals about them.
50% of employers recently surveyed said that they elected not to hire a seemingly well-qualified candidate because of what they found on social media. A quick Google search will find a CareerBuilder report of a litany of stupid things that people either post or text about their job, an interview or a company they are looking to go to work for.
This epidemic is probably going to get worse before it gets better. The lesson is simple. Social media can stand in the way of getting a good job.