If you are looking for a job, and even if you’re not, it’s really, really important to have a very professional LinkedIn profile. At least twice a week in my own personal practice, which is placing IT salespeople, sales managers and VPs, I have at least two candidates get eliminated because of their poor LinkedIn profile. So, here are some pointers:
- Make sure your picture is a professional one. Pictures of you with your kids, your cat, your car, the latest fish you caught, bumming around on the beach are NOT professional. Pictures taken with your iPhone, or ones that are out of focus, blurry or with bad light will help you. Pictures taken with your Skype camera that make your head looked like an egg aren’t good either. P-R-O-F-E-S-S-I-O-N-A-L!! And by the way, if you don’t have a picture employers will think you are either very, very, very old or very lazy. They ask, “what’s wrong with this guy or gal that they don’t have a picture?”
- Make sure that the content of the jobs you had is consistent with your resume. 40% of the time… Yeah you read it right, 40% of the time people’s LinkedIn profile do not agree with their resume. You’re sitting there thinking “that’s stupid” and you are absolutely correct. It is first class stupid. Please don’t be stupid. Fix the damn thing.
- Quit with the 555 endorsements. Nobody cares about your endorsements. They care about what you have done and how well you have done it.
- As with your resume, make sure it is very, very, very clear what And how well you performed at each one. I can’t tell you the number of resumes and profiles I review where the candidate doesn’t even make it clear what the companies he or she has worked for do. It’s as though they think the whole world knows their company. There are 7.1 million businesses in the United States and 98% of them are known to very few people.
Don’t discount or pooh-pooh your LinkedIn profile. More and more employers are using the profiles to preview candidates. Make sure your profile is perfect.