Tony Beshara

Since 1973 as America's #1 Placement and Recruitment Specialist I've helped thousands of candidates find the job they're looking for.

Tony has been featured on the Dr. Phil Show numerous times and according to Dr. Phil, "Tony Beshara is the best of the best" at finding people jobs. More about Tony...

FREE WEBINAR:
By: Tony Beshara
If you are looking for a job or soon may be, join Tony Beshara for a FREE webinar The Top 10 Reasons You Might Have Trouble Finding a Job (and How To Combat Them).

The Job Search Solution

America's only online 45 hour job search program!
See More



Watch Tony at Dr.Phil’s Show


Tony Beshara on KVCE radio! 1/2 hour every day from 7:30 AM to 8:00 AM CST

Listen to previous shows!


…know what you’re selling


07/27/2012

Three times this week, I interviewed  candidates with excellent track records and good work histories. Admittedly, they haven’t looked for a job in quite some time and weren’t use to interviewing.  But when I asked them the specific things they could do for a potential employer that nobody else could, they simply looked at me with a blank stare.

After a long pause, one  said, “I’m a  good worker!” What??? I asked her what that meanT and after another pause she said she couldn’t tell me, but she just knew she was a very good worker.

If you are looking for a job, you need to be able to explain to a hiring authority specific, exact benefits that hiring authority would get if they hired you over and above the 43 other people they are going to interview. Because of  ”an intentional blindness” (… see my blog post on the ‘invisible gorilla’ below) you need to be very, very, very specific on exactly what you’ve done in the past, in terms that are extremely clear, that can carry over to what the hiring authority needs. You cannot say  the stupid stuff like, “well, I’m just a good employee… well everybody likes me… I don’t miss work… I get to work on time” or any kind of glib generality. You have to be able to communicate the specifics, “I consistently performed in the upper 2% of the company’s sales force… I consistently received excellent reviews and the maximum raises the company could offer… I was recognized by management 12 times in the last year… I was rewarded the top bonuses available in the company… I was promoted in the shortest period of time of any one of my peers…”

You have to be able to deliver features of your experience and background that can be benefits to  a hiring authority. They have to be clear and concise.

This takes practice. Don’t think you’re going to get into an interview without practicing this and all of a sudden be able to explain your features, advantages and benefits clearly and concisely. In today’s market you’re not going to get three “practice interviews.” Every interview is going to count. Know what you’re selling and deliver it well.



Leave a Reply

Your name *

Your email address *

Write your comment:


Tip of the week

Tip of the week

The Bogus "Informational Interview"

Here's one example of the phony advice being offered to new graduates and other first time job seekers: "pursue informational interviews as a way to expose yourself to an organization". Supposedly, employers are willing to accommodate a fact-finding interview, an "informational interview", even if they do not have an open position.

Tony's blog can help you find a job...

"Thanks for your blogs. I used many of your insights on my last interview and landed an awesome new job."

Sherley (Chief Financial Officer)

Tony's books

*NEW* Powerful Phrases
for Successful Interviews
Powerful Phrases for Successful Interviews
Buy on Amazon - Powerful Phrases for Successful Interviews

Acing Interview

Find Tony's books at amazon.com or your local bookstore.

Unbeatable resumes

Unbeatable resumes
Buy Unbeatable Resumes: America's Top Recruiter Reveals What REALLY Gets You Hired on Amazon.