....career coaches...personal marketing experts

there are few things really tick me off..i can deal with most stuff...people tell me what they think they want me to hear (..i.e. lie)...or simply don't even call when they say they will... say they need a job, then drop out of site...or the need to hire someone, claim it is a high priority...then i never hear from them again....

it ain't right...but it's OK..people are gonna be people

however...career coaches...not all of them...but most of them really tick me off...yesterday, in a sydicated column that went to millions of people, one of these folks wrote the biggest bunch of junk i have seen since hearing about swamp land in arizona...

this author writes:.."now is a perfect time to search your soul, ...become a fearless (career changing) fish out of water... finding your dream job, entering a new industry...

"go fish for the real you...use your difference as a lure...find fish like you...swim in their ocean, but swim your way...put yourself on the line..evolve by casting a wide net...reel in your unique power..."

CRAP...all of it...titled the thing "To land the job, develop your desirability"....that's it...just be desireable...

this is sooooooo misleading...even deceitful..

unless a career coach has actually found people jobs...i.e. you can talk to previous clients of thier's that, as a result of the advice they received, got a job...run from them..

#1. This is not dating...it is a job search..

#2. You are going to get hired based on your ability to make a company better by performing a job better than anyone else

#3 You have to prove you can perform the work..just cause you dream you'd like to play ball on the same team as LaBron, doesn't mean you will

the problem i have with this stuff is that most career coaches give people the idea that they can be anything they want to if they "dream...work hard...blah, blah" regardless of their talent or ablity or the market demand..

we get candidates weekly that tell us the "want" a job that is so far beyond their skills and ablity but think they can get it because some "coach" convinced them they could find it

cut it out...this market is tight...why would an employer take a chance on an unproven candidate when there are hoards of candidates with strong, specific track records available???

sooooo "desirability"...doesn't have as much to do with your getting a job as your "ability"...don't pay people to kid you

the further away you venture from what you can prove you can do in a job search, the greater the risk a hiring manager is going to take...they don't need to take many risks in this market...

take the money you are going to give a career coach and give it to charity...you'll get a much greater return

this advise stinks like very old fish...

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